As a Social Media Marketing Intern at Neon Flux, I developed and executed a targeted social media and influencer marketing strategy for Highline Wellness, a premium CBD brand. The strategy emphasized authenticity, educational content, and engagement-driven storytelling to build brand awareness and drive conversions across Instagram and TikTok.

The strategy slide deck below showcases the comprehensive research and analysis I undertook. This thorough process has enabled me to craft an informed and strategic approach to bolster their engagement and fortify their social media presence. The deck includes a competitor analysis, social strategy, channel overview, content examples, influencer strategy, timeline & roadmap, and goals & KPIs.