In CM443, Digital Media & PR, I conducted a competitive social media analysis using Meltwater to evaluate how Crocs and key footwear competitors (Veja, Allbirds, Birkenstock, KEEN) communicated sustainability across Instagram, X, Reddit, and news/blog platforms. Using keyword tracking and sentiment analysis, I assessed how effectively each brand aligned with sustainability narratives online. These insights informed a strategic campaign proposal to enhance Crocs’ sustainability messaging and digital engagement.