For this project, I worked on a semester-long interactive marketing strategy for RECO, a travel discovery startup, culminating in a live client pitch to founder Madelyn Allor. Our team conducted audience research and persona development, identified key growth opportunities, and built a data-driven digital strategy focused on user acquisition, engagement, and retention. We developed channel-specific tactics across influencer/UGC marketing, AI-optimized content, and social media, supported by a realistic $15,000 budget allocation and KPI framework.

The final presentation was delivered as a real agency pitch to the founder, and our team was selected as the winning pitch out of the class and awarded $1,000 for the strength of our strategy, creativity, and execution. This project showcases my skills in digital strategy, client-facing presentations, audience targeting, and performance-driven marketing.